the story of bellingham
The story of Bellingham is one of love for life rooted in community. Since its inception, Downtown Sounds has resonated with this story, bringing people into the heart of the city to celebrate together. No surprise, WECU has supported the event all along. WECU is unmistakably born and raised B’ham — part of the fabric of what makes this the best small city in the world. In 2019, we made one thing clear: WECU — like community, music and fun — is here to stay. Bellingham residents know that WECU’s lasting legacy means we can count on them to take care of the details, so we can go on living our best lives in our beautiful surroundings.
Downtown Sounds & WECU:
Creating a Legacy
Downtown Bellingham Partnership’s (DBP) primary goal is to make Downtown Sounds a can’t-miss event. With 15 years of experience creating celebrations, our reach is diverse and broad and we sure know how to throw a party. We’re excited to deepen our partnership with WECU to create an even better experience for concert goers and to tell the story of Bellingham’s values as a community. In 2019, DBP & WECU’s Marketing Department worked together to craft a story, design co-branding and strategize outreach with participation from Beer + Wine Garden sponsor, Haggen Food & Pharmacy. In 2020 DBP will work to help cement WECUs legacy as a truly dedicated supporter of what makes living in our community a unique and exciting experience.
More than Sponsorship:
In 2019, WECU received an unprecedented level of inclusion throughout the Downtown Sounds season while WECU staff permeated the entire event and enjoyed authentic interactions with thousands of locals. The WECU Game Zone drew families with larger-than-life activities, summer treats and fun giveaways. WECU became an integral part of what attendees were looking forward to each week the event and our teams worked together to drive engagement through various media.
With a three-year contract, Downtown Sounds can continue to grow along with WECU’s legacy, through experiential opportunities connecting the WECU brand with the Downtown Sounds crowd in four exciting and compelling ways:
Marketing & Promotion
Downtown Sounds captivates the community for five weeks each summer. We owe it to strategic, authentic marketing that includes promotion of WECU’s support. WECU branding will continue to be included in a wide range of media, through print and online media as well as shareable imagery and video.
WECU will have three years worth of the following:
Print materials & physical promotions
From our poster to handbills, flyers to a banner crossing Holly Street, WECU will be featured as the Premier Sponsor of the most beloved music festival in Bellingham.
Press & Media
Downtown Sounds is a sought-after event and receives strong local press coverage annually. The story behind WECU’s sponsorship will always be front and center in our efforts to cultivate press and media coverage, ensuring WECU’s brand values are tied into the story of the event.
WECU will be featured as a premier sponsor in our advertising - radio, print & social media - ensuring a high level of visibility.
We will develop a co-marketing strategy to seamlessly blend WECU into the Downtown Bellingham’s social brand. We will continue to work with WECU’s marketing team to expand the institution’s social media reach and create marketing strategies that includes rich photography and engaging video.
As the event’s Premiere Sponsor, WECU enjoys an unrivaled branding experience on-site at all five Downtown Sounds concerts. As with all preceding benefits, WECU’s marketing team will have input in the design and execution of on-site branding.
Banners framing the stage and hanging in the family alley will imprint the WECU brand with attendee’s joyous experience of the event.
Prominent Brand visibility
Concert goers can physically engage with the WECU brand through sun gear and giveaways provided by the institution and distributed by everyone’s favorite party people: the WECU staff. DBP will provide volunteers to assist with setup and tear down of WECU’s Game Zone so WECU staff can focus on interacting with current and future members from all over Whatcom County.
Now for the fun part: where attendees interact with WECU staff and brand live. This is where the story of WECU connects directly with people on the ground.
Hydration Station & Brand Experience hub
Dancing on a warm summer day leaves concert goers searching for an oasis. Free WECU branded sun gear and summer treats is a great way to make new friends at Downtown Sounds. WECU is free to get creative and continue to curate a space with high visibility to draw people in and engage directly with WECU’s staff and new brand.
DBP contracts with a popular third party vendor to provide a photo booth for attendees who will receive digital photos perfect for social sharing and designed to highlight Downtown Sounds and WECU’s combined brand.
Emcee & Intermission
For WECU’s best public speakers rock the mic at Downtown Sounds. WECU’s brightest stars emcee at Downtown Sounds. DBP & WECU collaborate to develop scripts, introducing bands and intermission acts, warming up the crowd and making announcements about all of the great ways for people to have fun. Did someone say t-shirt cannon? We can still hope.
Video Feature & Brand Photos
If a picture is worth a thousand words, then video is priceless. We value the compelling qualities of video and photo to showcase the very best of Downtown Sounds. We strategize, shoot, edit and publish amazing visuals highlighting our events, and will ensure WECU’s brand is featured within them. We’ll also make sure you have access to these custom-focused visuals for WECU’s use.
Video: Brand STorytelling
WECU’s sponsorship of Downtown Sounds is about community and connection. That’s why we’ll have our videography team work with WECU staff to document the institution’s involvement through amazing video and voice-overs, telling the story that WECU is born and raised in Bellingham and is here to help us get the most out of life in our beloved city.
Downtown Sounds makes for a gorgeous setting, and our photos highlight that. We will provide WECU with photo content that can be used to market the brand’s engagement and presence at the event. Great shots of the WECU team dancing front-and-center? Staff engaging in the Beer Garden and Family Alley? You got it.
A committed friend
to our local community
We at DBP are are grateful and truly inspired by the dedication of WECU to it’s core value of putting people over profits through support of events like Downtown Sounds. We are confident that a three-year commitment will provide WECU with the means to authentically engage in various ways that will reinforce the institutions’s place in the hearts and minds of Bellingham residents. With opportunities to make a meaningful difference inline with the festival’s existing goodwill, and the freedom to find creative ways to develop WECU staff as characters in the story of Bellingham’s incredible and unique community, we can’t imagine a better long-term partnership than Downtown Sounds + WECU.
A $40,000 annual contribution WECU with a 3% annual increase over the next three years, will solidify the legacy of WECU’s impact on Downtown Sounds and ensure a quality event where WECU can engage authentically with a diverse section of current and future members.